Herchcovitch, Alexandre

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Herchcovitch, Alexandre
Pronunciation: Ah-le-zan-dreh Hair-ch-co-vich

From designing clothes for drag queens as well as transvestites in his native town of Säo Paolo to creating clothes shown on the runaways of the fashion capitals of the world, Brazilian Alexandre Herchcovitch has made the world see a different side of Brazilian fashion. Showcasing eclectic prints, abstract colors, complex shapes, utilize of latex as well as other carefully chosen materials in his collections Herchcovitch is a designer that transforms fashion concepts into modern, glamorous as well as complex pieces whose aim is to convey his ideas as well as the Brazilian culture to his consumers even if that means showcasing provocative as well as questionable designs.

Herchcovitch, Alexandre – picture Credit: oglobo.globo.com

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