French fashion giant AMI, led by developer Alexandre Mattiussi, was developed in Paris in 2011. AMI symbolizes laid-back yet elevated fundamentals with very little detailing, inspired by the city of Paris as well as obscuring the borders in between casual as well as elegant. The collections are classy and also contemporary, typically minimal, and also marked with the distinctive Ami de Cœur logo that has actually since ended up being promptly recognisable.
In French, AMI means ‘friend’ as well as the brand name means a loosened up, authentic, and also pleasant technique to style. Fresh from the runways of Paris, developed by Mattiussi and also made with love. Capturing the unwinded, pleasant nature that is at the heart of his approach to the brand name, with the love heart logo design stemming from the signature he has been making use of at the end of notes contacted his close friends since his youth.
We’re delighted to announce the arrival of Ami Paris at EQVVS in June. Anticipate to see the Ami de Cœur badge throughout a collection of extra-large knits, staple tees and luxurious sweats & hoodies for the AW21 collection.
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